In this week’s episode of the LTC Heroes podcast, we chatted with Nate Schema, Vice President of Operations at The Evangelical Lutheran Good Samaritan Society—the biggest not-for-profit provider of senior housing and services in the United States.
The main topic of the conversation is public relations in long-term care and how the organization has made more effort to be in the public eye. The episode begins with Nate sharing more information about his background in long-term care.
We learn how staff members made the brand more visible in the public eye. Towards the end of the episode, Nate also gives advice to other organizations who may want to follow in their footsteps.
Read more from the LTC Heroes Podcast